A founder's three primary objectives

A founder has at least three major objectives, representing three stages of company and business development. In short, a founder should achieve sales to the target audience first. Second a found should build a channel to access the market. Third, the founder should achieve a branded operation of customer loyalty. The three stages are represented below.

Goal #1: Achieve target audience definition and first sale (don't wait and see)

Goal #2: Beat your path into the market and starts to scale the sales.

Goal #3: Achieve long term operations and growth.

What is brand?

What is talent?