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Writer's pictureChang Liu

Ranking of top ten Etsy shops

We will review the top ten stores on Etsy with best sales speed. Let's find what sells on Etsy. By learning from the best you can identify your own Etsy niche. For each store we will at least review their total sales and age of operating on Etsy. When applicable we discuss the average pricing of their items.


1. Planner Kate store.


Planner Kate has sold over 1.7 million stickers for planners as of June 26, 2021. They sell planner sticks only - amazing variants and right timing! The store sells sticks of all kinds and dwarves its nearest competitor. Most items sell for eight dollars with domestic shipping cost of about 8 dollars (no free shipping - they seem to have earned it).

Etsy 1.7 million sales store
Planner Kate store Ets

Planner sticker store
Planner Kate store


Caitlyn Minimalist has sold 1.11 million items as of June 26, 2021. The store carries personalized jewelries such as necklaces with names. The store was formed December 2014. It specializes in gifts for women and personalized jewelries such as necklaces and earrings. Most items sell for 30 dollars with free shipping.

Etsy million sales store Caitlyn Minimalist
Caitlyn Minimalist Etsy store
Etsy store Caitlyn Minimalist
Caitlyn Minimalist Etsy store


This store has 1.04 million sales as of June 26, 2021. It sells craft supplies. The store was formed in August 2014. It sells craft supplies and rock products. Most products sell under ten dollars without free shipping option.

Bead boat Etsy million sales store
Etsy million sales store Beadboat

Items in the Beadboat store include tassels, beads, rocks, and jewelry supplies such as gold chains.



Modparty has been in business on Etsy since November 2013. It sells wedding gifts and related merchandise. It has sold over 1 million items online.


Yakutum is based in Istanbul Turkey and sells craft related merchandise. It has sold over 850K items. It started on Etsy in January 2009.


Like Yakutum, K Jewelry sells jewelry and craft materials. It has also based in Turkey and has sold over 750K item. It came to Etsy on July 2014, five years after Yakutum.



Peggy Sue sells leather materials. It has sold over 710k merchandise. It started August 2011 and is based on Washington State, USA.



Urban Env sold over 556,000 craft supplies. It is similar to Bead Boat. It has sold over 560K merchandise. It started in 2014 and it is based in Florida.


This store sells jewelry like Caitlyn. It has sold over 515K items. It was formed in 2014, same as the top three.

Golden Layered sells personalized jewelry. It has sold over 510,000 items. It was formed in 2012. Most items sell for 30-50 dollars with free shipping. It should be a rather profitable store.



Conclusions:


Most important store keywords are:

Wedding, Jewelry, Women, Gifts, Greetings and self expression, and Craft supplies (Zipper, Leather, Stickers, Stone, beads, yarns, etc).


The majority of Etsy customers is 18-24 year old women. None of the top stores sell man related items. (But don't worry, there are plenty of stores selling those, as I will review later). Two exceptions are puzzles for children and crafting supplies for seniors.


However, the majority of shop owners are man (57%) with age of 25-34.


About us:


SevenParallel Consulting conducts Etsy Market research. We can provide market research on shops and products. You can follow us on Youtube. Beginners could check out udemy course on Etsy shop starting. Our course and research can help people find what to sell on Etsy.

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