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Startup Dive Curve - Burning Cash to Lit A Bonfire

Writer's picture: Chang LiuChang Liu

Updated: Aug 21, 2021

Startup is a linear motion. You never go from zero to one, because it takes money to build something that your customers value and it takes money to find them.


Startup is like dating someone and then get a marriage proposal approved. It takes some money. It is not zero cost. You must manage your burn.


Startup is a deep dive.

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